Shock and Awe!

From an article titled "The 'fur' is flying -- and it's great fun":

Holly Wilson, 30, of Hudsonville, orders yarn for the Jenison Hobby Lobby as manager of the needleworks department. She estimated the store regularly sells 3,000 skeins of Fun Fur in less than a week, a phenomenon that's been going strong for months.

Guys - this is at ONE Hobby Lobby. Am I really missing something? How can it be THAT much fun? Or are people just feathering their nests? I almost feel like running out and buying one (suggestible, I am).